Meet Your Marketer
Hi, I’m Tessa Martin and I’m a digital marketing professional with a background in engineering and a strong focus on content-driven strategies. I specialize in content marketing, SEO, social media management, video editing, and email marketing.
I focus on creating content and digital assets that are clear, engaging, and thoughtfully designed. I enjoy working calmly and consistently, paying attention to details that help things stand out and connect more effectively.
I stay updated with digital trends and tools, and I bring both creativity and structure into what I do — whether it’s building a brand’s presence or improving its online voice.
👉 Let’s build something smart, simple, and effective.
Where I Do My Best Work
Why You Need a Digital Marketing Strategist
Digital marketing isn’t about throwing content everywhere and hoping it works. It’s about knowing what to say, where to say it, and when all backed by a clear goal. A digital marketing strategist doesn’t just make things look good. They make sure everything you put out has a purpose whether it’s to drive traffic, boost sales, build a brand, or all of the above. They look at the bigger picture: What’s working? What’s not? What does your audience actually care about? With a strategist by your side, you don’t just post you plan. You don’t just chase trends, you build a brand. And most importantly, you grow with intention.
Don’t just post. Build. Grow. Thrive.
Brain Snacks for the Curious Mind
Why Your Small Business Needs Digital Marketing Now More Than Ever
Running a small business in today’s world isn’t just about offering a great product or service—it’s about making sure people know you exist. That’s where digital marketing comes in. Whether you're a local boutique, a home baker, a freelancer, or a start-up with big dreams, digital marketing is no longer optional—it’s essential. Let’s break down why now is the perfect time to go digital with your business marketing.
From Scroll to Sale: How Social Media Drives Real Business Results
We’ve all been there—you’re casually scrolling through Instagram or Facebook when suddenly, you spot a product that catches your eye. This journey from scroll to sale isn’t a coincidence. It’s the power of social media marketing in action. Whether you’re a business owner or just curious about how brands sell online, here’s a behind-the-scenes look at how social media turns everyday users into loyal customers.
Words That Work: How Good Content Writing Builds Trust and Drives Action
Ever landed on a website and instantly felt like you could trust the brand—just from the way it spoke to you? That’s the magic of good content writing. Whether it’s a product page, blog post, email, or social media caption, the way you write can make or break your business. Let’s explore how content writing builds trust—and more importantly—how it drives results.
No Need to Google It, Here’s What You Wanna Know
💡 What exactly does a digital marketer do?
A digital marketer helps businesses grow online using strategies like social media marketing, content creation, SEO, email campaigns, and more. Think of me as your online growth partner!
🌱 Do I really need digital marketing for my small business?
Absolutely. No matter the size, having an online presence today is key. Digital marketing helps you reach your ideal audience, build brand trust, and boost sales all within your budget.
📱 Which platforms do you work with?
I work across Instagram, Facebook, LinkedIn, Google, and more depending on what suits your business best. I tailor strategies based on where your audience actually hangs out.
📈 What's the difference between paid ads and organic marketing?
Paid ads (like Google or Instagram ads) give you quicker visibility, while organic marketing (like consistent content, SEO, and engagement) builds trust over time. A mix of both works best!
🔍 What is SEO and why is it important?
SEO stands for Search Engine Optimization. It helps your website show up on Google when people search for things you offer. The better your SEO, the easier it is for people to find you online!
🧠 How do you stay updated with the latest marketing trends?
I follow top marketing blogs, attend webinars, keep up with industry news, and constantly test new strategies. The digital world changes fast and I make sure to stay one step ahead so you don’t have to.
🧰 What tools do digital marketers use?
From Canva and Meta Business Suite to Google Analytics and scheduling tools like Later or Buffer I use a mix of creative and analytical tools to plan, post, track, and tweak your strategy. I also tap into tools like ChatGPT for content ideas and Ubersuggest for keyword research, making sure every move is smart and impactful.
🌟 What makes your services different?
I blend strategy with creativity and I actually care about your brand. You’re not just another client to me; I aim to create marketing that feels authentic, impactful, and you.
I Said I’m Good. They Agreed.
